OPIRIA- adding values to your datas
By:Seyi88
It has been said that “indeed our powers lies within” and “the power to succeed is at the fingertips”. The creative handiwork of man in form of information and communication technology (ICT) has encouraged the globalization of the world and has brought the shadiness and as well reduced the ambiguities related to the traditional way of e-business to the nearest minimum if not all.
The value of data can not be overemphasized as new innovations are being uncovered as it is fast becoming a raw material for various organizations.
Consequent on the above, it is however important to know the concept of data brokering.
Data brokering is a business that collects and stores personal information about consumers and sells it to organizations who require that data to design their marketing strategies.
The data brokerage market, which can be seen as a metric for valuing data as a whole, is estimated to be a $200Bn industry. The market is dominated by large international players such as Axciom, Equifax and Experian that offer the most sophisticated data sets. Equifax is said to hold information on 800 million individuals around the world, generating revenues of $3.1 billion in 2016.
Of course every business dealings has its associated challenges of which data brokering is of no difference. They include
- Data owners datas are being aggregated by the broker industry and resold without their consent.
- Data insecurity as consumer information are being shared on centralized databases.
- The risk of not having control over our personal data’s.
Now your next question should be “As a data broker enthusiast how do I overcome these challenges?. This is where the Opiria-PDATA platform comes into play as a revolutionary platform to savage challenges the data brokering sector has incurred overtime.
ALL YOU NEED TO KNOW ABOUT OPIRIA
Opiria is a web based market research platform that allows companies to understand in real-time what consumers think, experience,see and feel in order to design better product sands. The revolutionary approach of Opiria is to establish a direct line between companies and consumers by targeting an addressable market of 2billion people all a round the world who have smartphones and are permanently online and accessible. This allows Opiria to gather opinions and feedback from them everywhere and at any point in time.
PDATA Token is the currency that expresses the value of personal data and enables its trading using smart contracts on the blockchain which are allocated to data owners via the initial coin offering(ICO).
Opiria platform and PDATA Tokens will democratize the brokerage of personal data in a secure, lawful, fair and transparent way, by making use of blockchain technology and the principle of choice - your choice to securely sell your personal data with whom you want with the help of our platform. They give companies access to real, reliable and high-quality consumer data and compensate consumers for their data with PDATAtokens-all the while respecting their privacy, inline with rigorous General Data Protection Regulation (GDPR) guidelines.
Challenges of the traditional way of brokering
These are some highlight of the impediments to data brokering that has contributed immensely to its backdrop over the years.
- Breach in privacy
- Lack of access to personal data by owners.
- Lack of informed consent to data broking by companies thus raising the motion of mistrust.
- Data owners are not well compensated for data provided.
As a regimen to tackle these inefficiencies, Opiria aims to address these loopholes in data brokering community by incorporating the following into it’s perceived goals towards attaining sustainability.
- For companies (motivated consumers willing to provide personal data, accurate personal data, quick and easy access to high quality personal data, more specific personal data such as tracking data from wearables, smartphone usage, browsing behaviour on the web e.t.c).
- Ensuring owners absolute control of data provided.
- Protecting their anonymity.
- Proper compensation
- Privacy protection.
As a blockchain maniac, I see the opiria platform as a platform which will shone a lime light in what in perceived as a bright future in data brokerage based on the following:
- Third party is eliminated thus facilitating quick decision making as well as eliminating the cumbersome processes involved in brokering.
- Security is the watch word
- Builds consumer confidence and satisfaction
- Accountability and transparency
- Token owners also enjoy other miscellaneous incentives like earning more PDATA tokens when they invite friends and if they have actually joined, and so based on the volume o info given
TOKEN GENERATION EVENT
Roughly 750 million PDATA tokens. One PDATA Token will be worth 0.1USD(10 US cents). The price in ETH will be adjusted daily to reflect the value in USD.
SCHEDULE:
Private Sale
A private sale with contributions of minimum 50,000 USD will beheld, until April 19th 10:00AM GMT - the bonus is negotiable. The Private Sale will be capped at 5 MM USD.
Public Pre-Sale
The Presale TGE starting date is April 20th, 2018, 10AM GMT and will end on April 30th, 2018 10AM GMT
Public Sale
The TGE sale will start on May 1st, 2018,10AM GMT and will end on May 31st, 2018,10AM GMT. During Day1 of the TGE sale period, the bonus will be 15%. Each day the bonus will go down by 1% down to a minimum of 0%. The last 15 days of the TGE, there will be no more bonus. During the first 4 hours of the TGE the following individuals cap will apply: Maximum contribution = 1 ETH After the first 4 hours of the TGE, the individual cap will be removed.
the target raise for private sale, Pre-sale and TGE is USD30MM. If the community interest is high and the target raise is reached latest in day five,then the total cap will increase with USD5MM up to USD35MM to allow more contributors to participate and create a bigger and stronger community.
Accepted Cryptocurrencies:
ETH, BTC, XRP. Ethereum (ETH) payments will be accepted via a smart contract. All BTC, XRP participants need to also provide an ETH wallet address to receive the PDATA tokens.
To learn more about Opiria, visit:
- https://bitcointalk.org/index.php?topic=3081090.0
- https://mobile.facebook.com/pdatatoken/?_rdc=1&_rdr
- https://mobile.twitter.com/PDATA_Token
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